An Entrepreneur's Journey: Dean Levitt, partner at Mad Mimi
(a New York based company) shares lessons from their journey
July 2, 2013
"How we grew our email marketing biz with zero advertising budget to over 40 million emails a day"
Dean will discuss:
• how they started with little, kept things simple, aimed for organic growth, learned the true meaning of customer support and it's marketing value
• learned a few things along the way like the value of SEO and social channels
• used simplicity to open up new markets (ie. the non enterprise level businesses)
• offered exceptional customer support which has become their most talked about feature
Dean (who now currently resides here in Hawaii!) will also be available to provide tips on the role email marketing plays in business growth, how to design an effective newsletter, and how to parse email analytics into actionable data.
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