Biz Education

XLR8HI: Digital Marketing

Event Details

About the Workshop

Digital marketing allows businesses to connect with customers like never before. With an estimated 3.2 billion active social media users worldwide, businesses can’t afford to miss out on opportunities to engage with customers in the digital world. Learn how to select the right marketing strategy for your business, discover new ways to reach customers, and gain actionable insights from analyzing your results. Designed for all types of businesses, this workshop teaches you how to increase engagement and decrease costs. Perfect for anyone interested in growing their audience and increasing their online traffic.
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Course Date


Tuesdays
4 Weeks
5:45pm  –  7:45pm
12/04/18  –  12/18/18

Course Content

Customer Acquisition

Discover the new world of data-driven online advertising and learn about the different methods available to you. Learn about the costs associated with reaching new customers, and find out if you’re spending the right amount on advertising.

Audience Profiles

Before you launch your campaign, find out how to formulate the optimal customer profile for your business. We'll start by learning how to identify your target audience and mapping out where to find them.

SEO

Search Engine Optimization, or SEO, is the practice of carefully crafting your website and messaging to rise up the ranks of the search engine algorithms. Learn how to organically increase the traffic to your website or profile, and avoid shelling out the big bucks for high priced search engine advertisements.

Social Media Marketing

With a growing number of users worldwide, social media has quickly become the digital marketers favorite way to reach customers. Learn how to optimize your social media strategy, create a splashy content calendar, and maximize your results across today's most popular platforms. Finally, learn how to use data to analyze results and drive decisions.
 

Scholarships available to members of underrepresented communities. Visit the XLR8HI website for more information on how you can apply for scholarships up to 75% off! Limited quantities available.

Time

Tuesday, Dec 04, 2018 - Tuesday, Dec 18, 2018
5:45 PM - 7:45 PM

Location

Hālau ‘Īnana
2438 South Beretania Street, Honolulu, HI

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