Biz Education

Hawaii SBDC & FTZ No. 9: Pathways to Profits – Trademark Basics

Event Details

What businesses should know NOW, not later, to protect one of your most valuable assets.
Unravelling the confusion of “How to Protect Your Business’Brand”. In this presentation by the United States Patent and Trademark Office, you will learn:
  • How patents, trademarks and copyrights differ
  • The importance of trademarks
  • The importance of selecting a trademark that will be federally registerable and legally protectable
  • Critical factors when selecting a mark
  • How to create a strong trademark
  • The benefits of having a trademark
  • How to protect my business’ brand and trademark
  • The difference between a State of Hawaii trademark and a U.S. trademark?
  • The importance of doing a complete search and should an attorney be used
  • Information on what the USPTO does in the federal registration process
  • How to get free and reduced-price legal help when applying for a registration
  • The Do’s and Don’ts
  • Examples of trademark issues
Jason Lott Attorney Advisor, USPTO Trademark Educational Outreach
Jason Lott is the Attorney Advisor for Trademark Educational Outreach at the United States Patent and Trademark Office (“USPTO”) in Alexandria, Virginia. Working within the Office of the Commissioner for Trademarks, he furthers the Office’s goal of educating the public about trademark fundamentals. He has been with the USPTO since 2000, previously serving as a Law Office Examining Attorney.


Wednesday, Jul 10, 2019
10:00 AM - 1:00 PM


Foreign-Trade Zone #9, Homer Maxey International Trade Center, 2nd Floor
521 Ala Moana Blvd, Honolulu, HI

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