When his 4-year old daughter saw a plastic tub of cat litter in the woods, little did Jeff Kirschner realize that it would be the spark for creating Litterati - a movement that’s “crowdsource-cleaning” the planet. Featured by National Geographic, Rolling Stone, and Time Magazine, Litterati is backed by the National Science Foundation and in partnership with the United Nations. Jeff was also a resident at TED where he built Litterati into an "idea worth spreading." Jeff is a graduate of the University of Michigan, and prior to entering the startup world, he spent years in advertising, creating campaigns for the likes of Levi’s and Sony.