Event Details

Join Cohana, Brittany & Nick Heyd, and Ryan Esaki for this workshop discussing digital marketing strategies and lessons learned from marketers who have done it successfully. We'll cover:

• Social Media: how to's on Facebook, Twitter, Instagram, Snapchat and others
• Google AdWords
• Segmenting audiences and reaching the right customers
• Analyzing data on customer conversions to increase customer base
• Testing strategies for low dollar amounts

This workshop will be led by Nick and Brittany Heyd, entrepreneurs who have built high-growth technology companies in Washington, DC and then recently moved back to Maui, where Nick grew up.
FEATURED GUEST: Ryan Esaki, cofounder of Ukulele Underground will be joining us to share his experiences with the group. Ryan has grown Ukulele Underground using social and digital media strategies to reach an audience far outside of the Hawaiian Islands. Learn what has and has not worked for them directly from Ryan. (Ryan will be joining via live stream from Kauai)
Agenda:
5:15 - 5:35 Pizza, welcome, & introductions
5:35 - 6:00 Digital Marketing Overview: Tactics & How Tos
6:00 - 6:20 Lessons from Ukulele Undergound
6:20 - 6:45 Discussion and Q&A