Maximizing the Korean E-commerce Market

Event Details

U.S. Commercial Service invites you to participate in a webinar on the Korean E-commerce Market
Interested in the Korean Market? Korean consumers are trendy, price sensitive, and fond of convenience. High-quality U.S. consumer goods meeting Korean tastes usually find great success in Korea.
Date: Wednesday, August 11, 2021 Time: 5:00pm-6:30pm PDT / 2:00pm-3:30pm HST Cost: Free For Webinar sign-up and more information: https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=1QMT
Why E-commerce? Korea’s online retailing channel is competitive. Often offering the best deals and next day delivery services; Korean consumers are shifting away from brick and mortar stores. Korean consumers are also using cross border e-commerce finding that imported goods via cross border e-commerce are less expensive even after adding international shipping fees and import duties.
What Can I Learn from This Webinar? 1. Learn about the Korean market to set appropriate market entry, marketing, and sales strategies. 2. Learn how to increase your brand awareness by using Korea’s e-commerce platforms.
Program and Speakers: Korean Market Briefing: Jinjoo Lee, Commercial Specialist, U.S. Embassy-Korea Using E-commerce as Part of Your Marketing Strategy: Young-Ah Han, Sr. EVP SPC, Samlip Selling on Coupang Global Marketplace: Gerald Hoe, Head of Global Marketplace, Coupang E-commerce Resources: Cynthia Torres, Sr. International Trade Specialist, U.S. Commercial Service