E-Commerce Assistance

The INNOVATE Hawaii (HTDC) E-Commerce & Digital Marketing Assistance Program is a combination of webinars, workshops and 1-1 consulting sessions designed to raise e-commerce and digital marketing capabilities for Hawaii’s manufacturers and businesses.

The program was intended to:

  • assist manufacturers in taking their first steps into e-commerce or digital marketing
  • impart e-commerce and digital marketing best practices
  • provide a network of e-commerce and digital marketing resources for businesses


We encourage you to connect with us on the following platforms to get updates.
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Klavio BannerOptimize your E-Commerce Email Marketing with Klaviyo

Leverage one of the most low cost, high return marketing channels for your e-commerce business with this introduction to growing customer engagement and sales through Klaviyo’s powerful email marketing tools. Join us on Feb 8 at noon as Akemi Hiatt of Hidden Gears will walk you through several common, real-life scenarios for customer acquisition, retention, and loyalty. We’ll cover how to ingest data from Shopify, tag subscribers with unique attributes, and use that insight to tailor emails for more effective messaging, whether they be highly engaged subscribers, subscribers at risk of churn, or early customers who can become brand advocates and contribute to increased sales. We’ll discuss the difference between Lists and Segments, how to set up dynamic Flows and automated Campaigns, perform A/B testing, and understand how to track results through analytics.

E-Commerce: BrandingE-Commerce: Branding

Do you know what makes your brand stand out from the crowd? Join us on Thursday, February 10 at 9am to learn how to create a brand identity that differentiates your products and services and reflects your company's personality and values!

Product LocalizationInternationalization to Japan: Product Localization

As the saying goes, "You can lead a horse to water but you can't make it drink". Many companies succeed in placing their products in front of desired customers but often find themselves disappointed when sales do not take off. Striking the right balance among several factors such as product modification, core identity and value proposition is challenging but not impossible. Join us on Thursday, January 27, 2022 at noon for this webinar by award-winning food innovation consultant, Namiko Kajiwara, who will talk about the key factors of product localization using real-life examples from clients she has worked with.

ECommerce Google ShoppingE-Commerce: Google Shopping

If you're looking for a way to expand your reach with digital ads for your e-commerce business at a reasonable cost, Google Shopping is for you! Join us on Wednesday, January 12, 2022 at 9AM to learn how to get started with smart shopping campaigns, set up a feed management system, and take advantage of both free and paid placements through your merchant center.

ECommerce Cohort Info WebinarE-Commerce & Digital Marketing Cohort Program Info Session

Watch this recording to learn about the HTDC Innovate Hawaii E-Commerce & Digital Marketing cohort programs! This cohort will be divided into two tracks: E-Commerce & Digital Marketing. Both tracks will be a 10 week workshop series for manufacturers, makers and value-added farmers.

Ryan Hew E-Commerce Data Privacy WebinarE-Commerce: Data Privacy & Practices

Do the terms CCPA, GDPR, cookie policy, or privacy policy make your head spin? If your company is engaging in e-commerce and digital marketing, watch this webinar by Ryan K. Hew, managing partner at Hew and Bordenave to learn the best practices around data and privacy management as well as how you can protect yourself as a business owner by adhering to global and regional privacy laws.

E-Commerce: Tactics for the Holiday Season

If you have not started planning for your holiday e-commerce sales yet, be sure to watch this 2-part session to help you with your online strategies to SELL SELL SELL for the upcoming holiday season!


Guest speaker Takaho Iwasaki of Maji Connection speaks about Expansion Into Japan: Things To ConsiderExpansion Into Japan: Things To Consider

Are you a manufacturer who is interested in expanding into the Japanese market? Watch guest speaker Takaho Iwasaki, CEO of MajiConnection, as she provides an overview of the Japanese market and highlights best practices to reach and attract Japanese consumers.


E-Commerce and Consumer Trends in Japan BannerE-Commerce & Consumer Trends in Japan
Are you a manufacturer who is interested in expanding your e-commerce reach to Japan? Watch this webinar by guest speaker Takaho Iwasaki of MajiConnection to learn about the history of e-commerce in Japan, what has changed because of the COVID-19 pandemic, the different platform players and current trends.

Intro to Shopify BannerIntro To Shopify

What is Shopify? How does selling online work? What features are available? How can Shopify help you grow your business? In this workshop, we will cover the history of Shopify, how it works to help businesses sell and scale as well as get an understanding of the costs involved. It is an essential class for anyone considering opening a business.

Join us as we dive into a high level overview of commerce with Shopify and see how this tool can help you reach your goals.

Deep Dive Amazon Japan BannerDeep-Dive: Amazon Japan

Are you interested in learning about selling your products on Amazon Japan? Watch this webinar to hear from guest speaker Noboru Okada, CEO of Compasspoint Inc. as he and moderator Takaho Iwasaki of MajiConnection discuss the trends of the platform and discuss best practices for non-Japanese vendors.

Shipping 101 BannerShipping 101

Take a deep dive into all things shipping! In this course, you'll learn how to create a shipping strategy, set up packaging, tracking, insurance, shipping costs, and much more! Learn how to customize and optimize your shipping! This webinar features guest speaker Chris Snyder of Shopify.

Rakuten WebinarDeep-Dive: Rakuten

Listen to guest speaker Takumi Kawashima and as he discusses Rakuten Japan and how to succeed in e-commerce. This webinar is moderated by Takaho Iwasaki, CEO of MajiConnection

Getting Started with Shopify Marketing BannerGetting Started with Shopify Marketing

Google and Facebook attract billions of engaged users every day. Your ideal customers are already on those platforms, so Shopify is making it even easier to reach them. Now you can create, manage and track your marketing all in once place, directly in Shopify. No more tab overload as you switch between multiple platforms.

Watch today to learn how to streamline the process of running successful ad campaigns with Shopify Marketing. In this workshop, Chris Snyder from Shopify will also show you how you can use Shopify's free virtual employee, Kit, to help boost sales and manage marketing tasks. This webinar is designed to grow your business with Facebook and Google Ads.

Building your business with conversational commerce bannerBuilding Your Business With Conversational Commerce

Building trust with your potential customers is key. 90% of customers say that a "live chat" option gives them confidence that they can get help if they need it. Many people think of chat as an optional customer service tool, but chat can and should extend into all aspects of your business. Watch this workshop by Shopify guest speaker Chris Snyder to find out what a powerful tool chat and messaging can be for your business and how to get started.

Google and Facebook attract billions of engaged users every day. Your ideal customers are already on those platforms, so Shopify is making it even easier to reach them. Now you can create, manage and track your marketing all in once place, directly in Shopify. No more tab overload as you switch between multiple platforms.

Organic Marketing 101 BannerShopify: Organic Marketing 101

Trying to reach new customers can be expensive. But there's one thing you can do that won't cost you a cent: Organic Marketing. Explore the pillars of organic marketing and learn how to turn followers into buyers. Watch this webinar to hear Chris Snyder, Senior Community Manager for Shopify Spaces, discuss different ways to grow your followers and customer base, organically.


E-Commerce for First-Timers BannerStarting Out: E-Commerce for First-Timers

This webinar is best suited for solopreneurs and companies who are thinking of venturing into e-commerce but have no idea where to start. In this session, Brandon Hughes of Hoku Marketing presented a live demonstration of how an e-commerce website is set up using the Shopify platform. He also shared best practices to be undertaken when creating an online store.

ECommerce Fundamentals UXUI BannerE-Commerce Fundamentals: UX/UI

UX/UI - which stands for "User Experience and User Interface" is a critical component of good e-commerce websites. Akemi Hiatt of Hidden Gears guides you through UX/UI best practices so that you can ensure that your e-commerce website meets the demands of the modern day consumer. This workshop is suitable for both newcomers to e-commerce and businesses who are looking to enhance their online stores.

ECommerce Email Marketing BannerDigital Marketing Fundamentals: Email Marketing

In this webinar, Brandon Hughes, Founder of Hoku Marketing will be sharing his expertise in email marketing. This webinar will cover strategies, best practices and analytics around the use of email campaigns for customer engagement and online sales conversion. Brandon will be leveraging the use of the Constant Contact platform but information shared will be applicable across other email platforms.

ECommerce SEO BannerDigital Marketing Fundamentals: Search Engine Optimization

Search Engine Optimization, known also as SEO, is often perceived as the most illusive and intimidating component of e-commerce and digital marketing. Let Neal Kido, Founder of AkamaiSEO demystify SEO and show how you can leverage it to boost your online store presence in Google.

ECommerce Fundamentals BannerE-Commerce Fundamentals

Working on your e-commerce platform? Join Brian Dote, Founder of Tapiki who will guide you through critical areas that would make or break your online store. This webinar is best suited for businesses who already have an e-commerce presence but newcomers to selling digitally are also welcome.

ECommerce Fundamentals Search Advertising BannerDigital Marketing Fundamentals: Search Advertising

Interested to learn how to properly deploy your Google ads to achieve higher web traffic and sales conversions? Join Neal Kido, Founder of AkamaiSEO who will guide you through strategies and best practices of search advertising.

Eventbrite banner featuring Shane Makanui-Lopes from Homegrown Media HIDigital Marketing Fundamentals: Building An Online Brand Identity

Join Shane Makanui-Lopes, Founder of Homegrown Media HI to learn why a company's online identity is important and best practices to establish it for the benefit of your brand. This workshop will be helpful to all businesses, but especially new companies and startups.

ECommerce Fundamentals Analytics BannerE-Commerce Fundamentals: Analytics

Join Paolo Vidali, Founder of Hidden Gears and data analytics expert to learn how you should leverage Google Analytics to optimize and improve your e-commerce platform. This workshop is most suited for businesses who have Google Analytics installed but would like to enhance their knowledge in this domain. Newcomers to e-commerce are welcome as well.

Visual of PR Strategy Webinar by Mana MeansDigital Marketing Fundamentals: PR Strategy

Join presenters, Janet Scheffer and Laura Wigod of Mana Means Communications who will share about the importance of PR/Earned media and learn how to develop winning PR strategies to generate valuable earned media for your organization. Strategies include: how to work with the media, creating press releases, media advisories, calendaring and an online press kit, tracking press coverage, developing solid media lists, the importance of compelling content.

Social media marketing webinar by AStrategy MarketingDigital Marketing Fundamentals: Social Media Marketing

How can you leverage social media to build your e-commerce business? In this webinar, Alison Koyanagi, Owner of Astrategy Marketing will share social media best practices and strategies for brand-building and customer engagement to boost online sales.