Digital Marketing Fundamentals: Developing Your PR Strategy
Event Details
Join presenters, Janet Scheffer and Laura Wigod who will share about the importance of PR/Earned media and learn how to develop winning PR strategies to generate valuable earned media for your organization. Strategies include: how to work with the media, creating press releases, media advisories, calendaring and an online press kit, tracking press coverage, developing solid media lists, the importance of compelling content.