Cohort #5

Are you a Hawaii-based company that is looking to expand your customer base through
e-commerce and optimize online sales through digital marketing?

CHECK OUT OUR COURSE OFFERINGS FOR COHORT #5!

*APPLICATION CLOSED*

*(5) Options*

Each module will comprise of 3 topics, each starting with a live lecture over Zoom. Some topics will be accompanied by 1:1 consulting sessions with the instructors. Details are available in the module list, with information on the instructors. Each company is welcome to apply for more than (1) module.

Module 1: E-Commerce Fundamentals, UX/UI, Data Privacy and Practices
Module 2: Digital Sales Funnels, Content Marketing, Product Photography / Videography
Module 3: Branding for E-Commerce / Digital Marketing, Social Media Marketing, Leveraging Canva
Module 4: SEO Fundamentals, Email Marketing, Google Analytics + Shopping
Module 5: All modules from 1 to 4

Participants who are unable to attend the live Zoom session will receive a link to the recording.

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WE HAVE HELPED MORE THAN 50+ COMPANIES THROUGH OUR
E-COMMERCE AND DIGITAL MARKETING PROGRAM SINCE 2020

Click to read through testimonials from our participating companies!

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*Module List*

MODULE 1 This module is suited for businesses who are in the early to mid stages of e-commerce website development. Course Fee: $150 Total Lecture Time: 6 Hours Consultations with each of the following consultants: At least (1) 1-Hr 1:1 Consultation with Brian Dote, Tapiki At least (1) 1-Hr 1:1 Consultation with Lita Lea, Hidden Gears
	Happening on: April 20, 2022 (Wednesday), 8am-11am In this class, you will be taught the basics of e-commerce, starting from honing your understanding of the customer digital journey to identifying the most appropriate technical requirements of e-commerce for your business. Includes at least (1) 1-Hr 1:1 Consultation with instructor Instructor: Brian Dote, Tapiki He is the founder of Tapiki, a mobile/web application development company. Brian is also the Founding Mobile Engineer at Ecobot. Ecobot is an early stage startup with the only software to bring true efficiency and accuracy to wetland scientists at environmental, natural resources management, conservation planning, engineering, and planning firms serving state and federal DOT, construction, mitigation banking, and oil and gas companies. Formerly Brian was the Senior Vice President and Director of Mobile and Digital Commerce at Bank of Hawaii and the first Chief Innovation Officer at Mid-Pacific Institute. At Apple, Inc., he led the MobileMe User Interface Engineering team and worked on the iPhone, MobileMe/iCloud, iTunes Music Store, iPhoto, iMovie, iWeb, Motion, and OS X. Brian was nominated as a Webby Honoree for web development work at Springfield Town Center in 2009. In 2017, Brian was an honoree in Hawaii Business Magazine’s 20 for the next 20, a list of 20 individuals in Hawaii whose talents, accomplishments, and potential set them apart as emerging leaders in Hawaii.
	Happening on: April 28, 2022 (Thursday), 8am-11am In this class, you will learn about the components and importance of user experience and user interface (UX/UI) pertaining to e-commerce. This is especially critical if you are embarking on building your e-commerce website for the first time or if you are not getting the sales conversions from visitors to your website. Includes at least (1) 1-Hr 1:1 Consultation with instructor Instructor: Lita Lea, Hidden Gears Lita is the Digital Marketing Specialist of Hidden Gears, a Hawaii-based e-commerce firm. She brings over a decade of experience working in digital marketing with a focus on the retail and luxury goods sector. Specializing in site optimization, SEO/SEM, content creation, PPC management and effective ad campaigns, Lita employs a multi-tiered, omni-channel approach in executing digital strategies for brands and businesses.
	Happening on: May 24, 2022 (Tuesday), 11am-12:30pm In this class, you will learn about the essentials of data privacy and practices to ensure that you, as a business owner is adhering to consumers' expectations about how personal information is being managed, as well as protecting yourself from potential lawsuits. Instructor: Ryan Hew, Hew and Bordenave Ryan K. Hew is a Partner at Hew and Bordenave and focuses on business law matters, in particular, transactions and compliance work. Specifically, Ryan assists clients forming their LLCs/corporations, buying/selling their business, obtaining licenses and permits, and in general drafting contracts and filings for business matters. He takes a pragmatic approach to dealing with legal issues by spending time educating clients on possible options they can choose from when faced with legal problems for their business deals. Principally, Ryan works with clients that are in professional fields (such as realtors and dentists), web and application developers and programmers, contractors, professional service providers and consultants, and food and retail services.

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MODULE 2 This module is suited for businesses who are new to digital marketing or would like to take a strategic approach target-based content generation. Course Fee: $150 Total Lecture Time: 10 Hours Consultations with each of the following consultants: At least (1) 1-Hr 1:1 Consultation with Laura Wigod, Mana Means At least (1) 1-Hr 1:1 Consultation with Lance Roylo, Hello Momentum
	Happening on: April 19, 2022 (Tuesday), 8am-10am and April 21, 2022 (Thursday), 8am-10am In this 2-part class, you will first learn about customer segmentation and identifying your target persona. Following which, the instructors will teach you about digital sales funnels and how you can leverage the concept to craft your e-commerce and digital marketing strategy. Instructors: Micah Gonsalves / Taylor Young, Jaxon Communications Co-founded by Micah Gonsalves and Taylor Young, Jaxon Communications is a full-service social media marketing and creative agency for travel and hospitality brands. Jaxon Communications has quickly grown to become Kauai’s leading video and social advertising agency working with clients throughout Hawai'i and the US with our content reaching millions of people worldwide. Jaxon Communications is committed to fast-moving, forward-thinking solutions that help brands adapt and stay ahead of their competitors in this ever-changing digital world.
	Happening on: May 5, 2022 (Thursday), 8am-11am In this class, you will learn what content marketing is and why it is so important to your overall digital marketing strategy. Take the opportunity to adopt this strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a loyal base of customers. Includes at least (1) 1-Hr 1:1 Consultation with instructor Instructor: Laura Wigod, Mana Means Laura is the Creative Director at Mana Means. She is a designer and film editor, with a background in PR and marketing, specializing in illustration, web design, photography, and film editing. Mana Means is a full-service marketing firm offering end-to-end e-commerce and marketing services.
	Happening on: May 17, 2022 (Tuesday), 8am-11am In this class, you will be taught the fundamentals and best practices of product photography and videography for your e-commerce website, as well as digital marketing content. Includes at least (1) 1-Hr 1:1 Consultation with instructor Instructor: Lance Roylo, Hello Momentum Lance Roylo is a digital marketing content producer with 12+ years of project management and production experience. He has served as the social media manager and content producer for publicly traded corporations and small businesses with a wide array of knowledge of social media tactics and strategies. He is currently the co-founder of the digital marketing agency Hello Momentum, which focuses on content production and social media management.

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MODULE 3 This module is suited for businesses who are looking to focus on design and visual elements to create an impactful and consistent online presence. Course Fee: $150 Total Lecture Time: 7.5 Hours Consultations with each of the following consultants: At least (1) 1-Hr 1:1 Consultation with Laura Wigod, Mana Means At least (1) 1-Hr 1:1 Consultation with Olena Heu, Lilikoi Ladies At least (1) 1-Hr Group Consultation with Dale Keep, Key3 Marketing
	Happening on: April 26, 2022 (Tuesday), 8am-11am In this class, you will be taught the fundamentals of branding as well as a strategic approach to determine the best design elements for your digital presence on your e-commerce website as well as across social media. Includes at least (1) 1-Hr 1:1 Consultation with instructor Instructor: Laura Wigod, Mana Means Laura is the Creative Director at Mana Means. She is a designer and film editor, with a background in PR and marketing, specializing in illustration, web design, photography, and film editing. Mana Means is a full-service marketing firm offering end-to-end e-commerce and marketing services.
	Happening on: May 12, 2022 (Thursday), 8am-11am In this class, the instructor will take you through a deep-dive into social media marketing, focusing specifically on best practices for the Instagram and Facebook platforms, and their integration with your e-commerce website. Includes at least (1) 1-Hr 1:1 Consultation with instructor Instructor: Olena Heu, Lilikoi Ladies Olena is an accomplished and sought after television personality, entrepreneur and journalist with degrees in Speech Communication. She has received awards and recognition for her journalistic work, including a regional Emmy nomination. Her firm, Lilikoi Ladies is a Hawaii-based full-service boutique, marketing, communications and creative agency.
	Happening on: May 24, 2022 (Tuesday), 8am-9:30am In this class, you will learn how to leverage Canva - an easy-to-use platform for all your design and visual needs from e-commerce web banners to social media posts. Includes at least (1) 1-Hr Group Consultation with instructor Instructor: Dale Keep, Key3 Marketing Dale Keep owns Key3Marketing, a marketing firm specializing in digital and social media marketing. Dale has helped several small to medium size businesses by empowering them with the tools and knowledge to master their own marketing. With a degree in Marketing and 32 years in the industry, he has background experience in traditional marketing and in the past decade has become an industry expert in the ever-changing world of digital marketing.

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MODULE 4 This module is suited for businesses who are looking to drive serious buyers to their e-commerce websites and optimize sales conversion rates. Course Fee: $150 Total Lecture Time: 9 Hours Consultations with each of the following consultants: At least (1) 1-Hr 1:1 Consultation with Neal Kido, AkamaiSEO At least (1) 1-Hr 1:1 Consultation with Brandon Hughes, Hoku Marketing At least (1) 1-Hr 1:1 Consultation with Paolo Vidali, Hidden Gears
	Happening on: May 3, 2022 (Tuesday), 8am-11am In this class, you will take a deep-dive into all aspects of search engine optimization (SEO) to help your business compete effectively in ranking within search results. Includes at least (1) 1-Hr 1:1 Consultation with instructor Instructor: Neal Kido, AkamaiSEO Neal Kido, founder of AkamaiSEO.com, got his start building websites while at the University of Hawaii. In 2003 he turned his interest toward SEO and has been consulting for some of Hawaii's most visible organizations in a wide range of industries. The AkamaiSEO.com team provides SEO and PPC services, helping clients increase online traffic and revenue while using analytics to guide optimization.
	Happening on: May 10, 2022 (Tuesday), 8am-11am In this class, you learn the essentials of email marketing, so that your business can leverage one of the easiest, most effective levers to drive e-commerce sales Includes at least (1) 1-Hr 1:1 Consultation with instructor Instructor: Brandon Hughes, Hoku Marketing Brandon Hughes is a a digital marketing strategist who partners with CEO's, executives, and solopreneurs to grow their brands. Having worked in the corporate environment, as a franchise owner, and independent business owner, Brandon knows what creates sales in the digital environment. His ability to flush out the areas of opportunity among the myriad of digital options has lead to success for his clients over and over.
	Happening on: May 19, 2022 (Thursday), 8am-11am In this class, you will be taught two essential Google features that will enhance the potential of your e-commerce performance. Learn to optimize your digital marketing strategies or tweak your e-commerce website through insights from Google Analytics. Gain an understanding of Google Shopping to drive buyers to your e-commerce website. Includes at least (1) 1-Hr Group Consultation with instructor Instructor: Paolo Vidali, Hidden Gears Paolo founded Hidden Gears in 2012, with deep experience in both pay-per-click advertising strategy and e-commerce web development. His expertise has been featured in CIO magazine, Mashable and Search Engine Journal, and he has been a national conference speaker on PPC and conversion rate optimization.